Faire services & pricing
Faire is wholesale, not retail — your customers are shops, and the economics work differently. Fixed-scope projects and managed retainers, priced up front.
Brand Application & Storefront
Through Faire’s review, with a storefront that reads like a brand rather than a spreadsheet.
- Application prepared & submitted
- Brand story and imagery
- Storefront built properly
Starting from
$549
Wholesale Pricing Architecture
MSRP, wholesale, case packs and minimums — with commission built into the maths.
- Retailer margin protected
- Case packs and MOQs set
- Commission modelled in
Starting from
$399
Product Uploads & Catalogue
Your range uploaded with case packs, variants and lead times that hold up.
- Three levels to choose from
- Case packs and variants built
- Lead times set realistically
Starting from
$19/ product
Minimum order $250 / £200
Faire Direct Migration
Move the retailers you already have onto Faire at zero commission.
- Existing accounts migrated
- Zero commission on your own retailers
- Ordering made easier for them
Starting from
$699
Promoted Listings Management
Faire’s advertising — new enough that almost nobody offers it yet.
- Campaigns built and monitored
- Product-level performance
- Managed against wholesale margin
Starting from
$449/ mo
Faire Market Campaign Planning
The biannual buying event, planned to the discount-match deadline.
- Promotion set before the cutoff
- Discount match captured
- Assortment and stock planned
Starting from
$399/ event
Promotions & Email Campaigns
Targeted offers, abandoned-cart recovery and reorder nurture.
- Retailer segments built
- Open cart automation
- Reorder campaigns
Starting from
$349/ mo
Order Ops & Retailer Messaging
Orders shipped on time and retailer questions answered like a brand would.
- Orders processed and shipped
- Retailer messages answered
- Lead times kept honest
Starting from
$299/ mo
Full Brand Management
Catalogue, promotion, retailers and orders, run end-to-end.
- Everything above, managed
- Dedicated account manager
- Monthly strategy call
Starting from
$799/ mo
No long-term contract · Retainers month-to-month · Fixed scope agreed before we start
Sound Familiar?
On Faire, the money is in the second order.
Three things that decide whether a brand makes wholesale margin work here.
Commission on customers you already had
Faire charges a higher rate on a retailer’s first order than on their reorders — but it charges nothing at all on retailers you bring in yourself. Brands who never set that up end up paying commission on shops they had been selling to for years.
Wholesale pricing set backwards
A brand prices at half of retail, then discovers commission comes out of that. Pricing has to be built from landed cost upward with commission and shipping already in it, not worked out afterwards when the first payout looks wrong.
One order and then silence
A retailer buys once, has a reasonable experience, and never reorders — because nobody followed up, the lead time slipped, or the range never changed. Reorders are where the lower commission rate lives, which makes retention the whole game.
Inside Full Management
What full brand management covers.
Choose the retainer and all of this is handled for you — no hand-offs between freelancers, one team accountable for the account.
Storefront & Brand Presentation
A shop page buyers take seriously
Wholesale Pricing Architecture
Costed upward, commission included
Catalogue & Case Pack Setup
Ordering that makes sense to a shop
Faire Direct Programme
Your own retailers, at zero commission
Promoted Listings
Managed against wholesale margin
Faire Market Planning
Promotions set before the cutoff
Targeted Promotions
Offers aimed at segments, not everyone
Open Cart Recovery
The orders that were nearly placed
Reorder Nurture
Where the lower commission rate lives
Lead Time & Stock Hygiene
Promises a retailer can plan around
Retailer Messaging
Answered like a brand, not a marketplace
Reporting & Margin Insight
What you kept, not what you invoiced
How Onboarding Works
You’ll know exactly what happens next.
No vague discovery phase. Here is the first month on Faire, step by step.
Scope & Access
We look at your wholesale position before touching the storefront.
- —Range, costs and margins reviewed
- —Brand portal access granted by you
- —Existing wholesale accounts listed
- —Account manager introduced
Build & Launch
Storefront, pricing and catalogue, in that order.
- —Pricing architecture agreed
- —Catalogue uploaded with case packs
- —Storefront and brand story live
- —Faire Direct links issued to your retailers
Grow & Retain
Reorders are the goal, so that is what gets managed.
- —Promoted Listings managed
- —Targeted promotions and email
- —Reorder nurture running
- —Monthly margin reporting
Why Vision Executors
Compare your options.
Most brands weigh up three routes before choosing. Here's the honest comparison.
| Vision Executors | In-house hire | Freelancer | |
|---|---|---|---|
| Monthly cost | From $299 | $3,500+ salary & overheads | $300–$1,500, variable |
| Time to start | Within days | 4–10 weeks to hire | Days, if available |
| Skills covered | Listings, PPC, ops, compliance, support | Usually one specialism | Usually one specialism |
| Cover when away | Full team continuity | Account pauses | Account pauses |
| Multi-marketplace | 15+ channels in-house | Rarely | Rarely |
| Commitment | Month-to-month | Employment contract | Project by project |
Proof
Results from real accounts.
Replace this section with one genuine client story — the single most persuasive block on the page.
Suggested shape: the client's category and starting position, the two or three things you changed, and the measurable outcome over a stated period — plus a quote from the client and their permission to publish.
Fit
Is this right for you?
We'd rather tell you now than three months in.
A good fit if…
- ✓You sell products that suit independent shops — home, gift, apparel, beauty, food
- ✓You can hold consistent stock and quote lead times you will actually meet
- ✓Your pricing can carry a retailer margin and commission on top
- ✓You already have wholesale accounts you could move to Faire Direct
- ✓You want a wholesale channel without a sales rep on the road
Probably not if…
- ✕Your product is industrial, DIY or otherwise outside what Faire retailers buy
- ✕You cannot produce at wholesale prices without losing money
- ✕You are unwilling to hold stock or commit to lead times
- ✕You need retail-level margin on every unit you sell
- ✕You need a one-hour consultation rather than ongoing management
Faire FAQ
Common questions
Do you need access to my Faire account?
Yes. Faire has proper team roles — you invite us as an admin or contributor from your brand portal, with the permissions you choose. You stay the account owner, and you can remove the access at any time.
What is Faire Direct and why does it matter so much?
It is Faire’s programme for retailers you bring yourself. Order through a link you supply and Faire charges no commission at all on that retailer, rather than the standard rate. If you already have a wholesale book, moving it across is usually the single most profitable thing you can do on the platform — and it is the first thing we look at.
How does Faire commission actually work?
A retailer’s first order carries a higher rate than their reorders, because part of it is a one-off referral fee for introducing you. Every order after that is charged at the lower ongoing rate. Retailers you bring in through Faire Direct are commission-free. Rates do change, so we confirm the current position when we build your pricing rather than working from a number in an article.
Do I have to discount to be visible?
No, but events matter. Faire runs a biannual buying event and matches part of a brand’s shop-wide discount, with commission charged on the discounted price before the match — which makes participating far less painful than it first looks. It has a cutoff several weeks before the event, which is the deadline most brands miss.
Who pays the shipping?
Ordinarily the retailer pays at checkout and Faire reimburses you. There is also a membership on the retailer side that gives them free shipping, and brands can opt in to be eligible for it — which buys visibility with the biggest spenders in exchange for absorbing shipping above a threshold. Whether that trade is worth it depends on your basket size, so we model it rather than assume it.
Is promotion spend included in your fee?
No. Promoted Listings spend is paid directly to Faire from your account. Our fee covers managing it.
Will Faire conflict with my own wholesale or DTC?
It can, and it is worth deciding your position before you launch rather than after. We will talk through where Faire sits alongside your existing accounts and your own site, including whether Faire Direct removes most of the conflict for you.
Am I tied into a contract?
No. Retainers run month-to-month and can be cancelled with 30 days notice.
Tell us what you need.
Send us your catalogue and what you're trying to fix. We'll come back with a clear scope and a fixed price — no drawn-out sales process.
Other channels
Selling somewhere else too?
The same team manages every major marketplace, storefront and B2B channel.