Trademark registration & brand protection
Protecting a brand name properly in the US, UK and EU — and getting it into Brand Registry. Our fee is fixed and quoted up front; official office fees are charged separately at cost.
Clearance Search
Do this before you file. Office fees are never refunded when an application fails.
- Existing rights identified
- Risk assessed honestly
- Alternatives suggested if needed
Starting from
$249/ mark
Trademark Application
US, UK or EU — filed in the classes that actually protect your product.
- US, UK and EU offices
- Classes chosen deliberately
- Official fees charged at cost
Starting from
$449/ class
Additional Class Filing
Extending protection to goods you did not originally cover.
- Class scope advised first
- Filed against your existing mark
- Official fees charged at cost
Starting from
$299/ class
International Registration
One filing covering several countries, when it genuinely works out cheaper.
- Countries recommended honestly
- One filing, one renewal
- Dependency risk explained first
Starting from
$399/ country
Refusal & Office Action Response
A refusal is often arguable. Missing the deadline never is.
- Grounds assessed properly
- Argument and evidence prepared
- Filed inside the deadline
Starting from
$449/ response
Amazon Brand Registry
A pending application is enough — you do not have to wait for registration.
- Pending marks accepted
- Enrolment handled end to end
- Brand tools unlocked afterwards
Starting from
$249
Brand Protection & Renewals
Watching for conflicting filings, and never missing a renewal.
- New filings monitored
- Renewal deadlines tracked
- Infringements flagged early
Starting from
$299/ year
No long-term contract · Retainers month-to-month · Fixed scope agreed before we start
Sound Familiar?
Most trademark money is wasted before the application is filed.
Three mistakes that cost sellers the whole application fee, which no office refunds.
Filing in the wrong class
Sellers routinely file in the retail services class believing it protects their product. It does not — it protects the shop, not the goods. For blocking copycat listings and for brand registry purposes, you need the class your product actually sits in. It is a cheap mistake to avoid and an expensive one to discover.
Choosing a name that describes the product
Names get chosen for search visibility, which pushes sellers toward words that describe what the thing is. Descriptive marks get refused, because nobody can monopolise ordinary description. This decision is made months before filing, and it is where the real value of advice sits.
Specimens that were never real
US applications require evidence that the mark is genuinely used on the goods. Mocked-up images with a logo added in Photoshop get refused, and the offices actively look for them. So does a large logo printed across a t-shirt, which reads as decoration rather than as a brand.
Inside Full Management
What we handle across a brand.
Choose the retainer and all of this is handled for you — no hand-offs between freelancers, one team accountable for the account.
Clearance Searching
Before you spend anything on filing
Class Selection
Product classes, not just retail services
Specification Drafting
Written to avoid needless surcharges
US, UK & EU Filing
Through the right route for each
Attorney Coordination
Where representation is required
Specimen Preparation
Real evidence, not mock-ups
Office Action Responses
Refusals answered inside deadline
International Filing
Where it genuinely costs less
Amazon Brand Registry
Enrolled as soon as it qualifies
Opposition Monitoring
Conflicting filings caught early
Renewal Tracking
Deadlines managed, not remembered
Portfolio Overview
Every mark, class and country in one place
How Onboarding Works
You’ll know exactly what happens next.
No vague discovery phase. Here is how a trademark runs, step by step.
Search & Strategy
Before anything is filed, because filing fees are never refunded.
- —Clearance search across relevant registers
- —Classes recommended with reasons
- —Risks named honestly
- —Our fee and office fees both quoted
Prepare & File
Drafted carefully, because sloppy applications cost more.
- —Specification drafted from approved terms
- —Specimens prepared where required
- —Attorney engaged where representation is needed
- —Filed and receipt confirmed to you
Prosecute & Protect
The months after filing are where marks are won or lost.
- —Office correspondence monitored
- —Refusals answered inside deadline
- —Brand Registry enrolled once eligible
- —Renewal dates tracked from day one
Why Vision Executors
Compare your options.
Most brands weigh up three routes before choosing. Here's the honest comparison.
| Vision Executors | In-house hire | Freelancer | |
|---|---|---|---|
| Monthly cost | From $249 | $3,500+ salary & overheads | $300–$1,500, variable |
| Time to start | Within days | 4–10 weeks to hire | Days, if available |
| Skills covered | Listings, PPC, ops, compliance, support | Usually one specialism | Usually one specialism |
| Cover when away | Full team continuity | Account pauses | Account pauses |
| Multi-marketplace | 15+ channels in-house | Rarely | Rarely |
| Commitment | Month-to-month | Employment contract | Project by project |
Proof
Results from real accounts.
Replace this section with one genuine client story — the single most persuasive block on the page.
Suggested shape: the client's category and starting position, the two or three things you changed, and the measurable outcome over a stated period — plus a quote from the client and their permission to publish.
Fit
Is this right for you?
We'd rather tell you now than three months in.
A good fit if…
- ✓You are building a brand rather than reselling other people’s
- ✓You need Brand Registry access to protect your listings
- ✓Counterfeits or hijackers are already a problem for you
- ✓You sell in more than one region and are only protected in one
- ✓You have a name in mind and want to know if it is usable before committing
Probably not if…
- ✕You need legal representation in an active dispute
- ✕You want to register a name that plainly describes your product
- ✕You are reselling branded goods you do not own
- ✕You want a guaranteed registration — no office guarantees one
- ✕You want to file without a clearance search to save money
Trademark Registration FAQ
Common questions
Are official fees included in your price?
No. Our fee covers the work; the trademark office fee is passed through at cost with the receipt. Office fees are charged per class and differ substantially between the US, UK and EU — and all three changed recently. You will see both figures before anything is filed.
Can you file my US trademark yourself?
Not directly, and neither can any consultancy. The US office requires applicants whose principal place of business is outside the US to be represented by a US-licensed attorney. That is a rule, not a preference. What we do is handle everything around it — the search, the class strategy, the specification, the specimens, the correspondence — and work with a licensed US attorney who signs the filing. Amazon runs a programme connecting sellers to vetted firms at agreed rates, and where that is the better route for you we will say so rather than compete with it.
Which class do I actually need?
Almost certainly the class your product sits in, not the retail services class. Filing only in retail services is the most common expensive mistake we see — it protects the act of selling, not the product, which leaves you weaker exactly where you need strength. Retail services is worth adding when you are building a multi-category house brand, but it is rarely the right first filing.
How long does registration take?
It varies by office. The UK is the fastest and can complete in a few months if nobody objects. The US typically runs most of a year. The EU sits in between, and there is a faster track if you draft the specification from their pre-approved list. Every office has a window in which third parties can oppose, and an opposition adds substantially to all of the above.
Do I need to be selling already?
In the US you can file on the basis of a genuine intention to use, which secures your priority date before launch — but you will need to prove real use before it registers, and that adds fees. The UK and EU do not require evidence of use at filing. If a name is being finalised alongside sourcing, filing early is often worth it.
Is a pending application enough for Amazon Brand Registry?
Yes. Amazon accepts pending applications as well as registered marks, which means you can get into Brand Registry and start using the brand protection tools well before registration completes. Word marks are the strongest option; a design mark with no text in it is not accepted.
Should I file internationally through one application?
It depends how many countries you want. For three or more it is usually cheaper and much easier to administer than filing separately in each. For one or two, direct national filings are typically simpler. There is one risk worth knowing: for the first five years the international registration depends on your home mark, so if the home application fails, everything built on it falls with it.
Do you give legal advice?
No. We are consultants, not attorneys. We handle strategy, preparation and process, and we work with qualified attorneys where representation or legal opinion is required. Where something needs a lawyer, we will tell you rather than improvise.
Tell us what you need.
Send us your catalogue and what you're trying to fix. We'll come back with a clear scope and a fixed price — no drawn-out sales process.
Other channels
Selling somewhere else too?
The same team manages every major marketplace, storefront and B2B channel.