Wholesale Cost Strategy
You submit a cost, Wayfair sets the retail price and keeps the difference. Protecting your side of that gap is the single most valuable thing anyone can do on this channel.
Know everything about this service1
Choose your option
minimum order $250 / £200Core
Up to 250 active SKUs
$499
per month
SKUs
Up to 250
Reviews
Cost requests answered in 48 hours
Reporting
Monthly margin summary
Most chosen
Plus
Up to 2,000 active SKUs
$899
per month
SKUs
Up to 2,000
Reviews
Answered within 24 hours
Reporting
Monthly report + call
Scale
Unlimited SKUs
$1,399
per month
SKUs
Unlimited
Reviews
Same-day
Reporting
Weekly reporting
2
Add extras
optionalLanded cost model build
A full landed-cost model per SKU including freight, duty and damage allowance.
Promotion planning
Event participation decided in advance against a modelled floor.
Assortment review
A clear read on which products should not be on Wayfair at all.